{"id":1835,"title":"Circular economy fashion at Just One Ocean","description":"Over 100 billion items of clothing are made per year, and yet a truck full of textiles is burned or buried in landfill every second. Current projections indicate that the linear clothing industry, which takes resources and creates waste at a furious pace, will more than triple by 2050. Seemingly the","content":"

\"\"We are all well aware of the need for us to move away from a linear economy to one that is circular. The planet\u2019s non-renewable resources are finite, but this shift in ideology has been slow to be picked up by business industry. This is particularly true in the clothing sector which has seen a significant rise in the growth of fast fashion retail. Over 100 billion items of clothing are made per year, and yet a truck full of textiles is burned or buried in landfill every second. Current projections indicate that the linear clothing industry, which takes resources and creates waste at a furious pace, will more than triple by 2050. Seemingly there was no solution \u2026.. until now.<\/p>

We are delighted to announce the launch of our first Just One Ocean circular economy t-shirt<\/a>. We have collaborated with a fashion business on the Isle of Wight to launch T-shirts made from a mix of virgin organic cotton and worn out recycled cotton t-shirts. They are designed to be used and remade over and over again. By using modern technologies like AI to maximise the efficiency of the supply chain, the Just One Ocean products made by Teemill are printed in a renewable energy-powered<\/strong> factory in real time \u2013 seconds after they are ordered. There is no unsold stock.\"\"\u201cSlowing down fast fashion won\u2019t fix it, but when we took material people normally throw away at the end and make new products from it at the start, it changed everything. What is needed is the technology to make the reverse logistics of fashion possible and economical. That\u2019s exactly what we\u2019ve done.\u201d <\/em>Explained Matt Drake-Knight, design engineer at Teemill.<\/p>

The return process is revolutionary. <\/strong>Customers scan the label inside with their phone and they use this to activate a free post returns coupon when the product is worn out. Teemill recover and re-manufacture the materials into new t-shirts and give the customer \u00a35 off a new item.<\/p>

Surely circular is more costly?<\/strong> Actually no, as the company has used technology efficiencies to enable these plastic free, organic and recycled t-shirts to be retailed at the same price as non-circular economy garments.<\/p>

\u201cCustomers are incentivised to keep the material flowing with money off their next purchase. Teemill benefits from lower material costs and the model is truly sustainable. It\u2019s a circular fashion economy where everybody wins\u201d.<\/em><\/p>

As an organisation that is trying to protect the ocean for future generations we believe that this is a fantastic step forward in the fashion industry and possibly present a model for other manufacturers to follow in the future.<\/p>

To find out more go the Teemill website<\/a>, and don\u2019t forget you can buy our circular T-shirt from our store<\/a> \"\"By David Jones<\/p>","urlTitle":"circular-economy-fashion-at-just-one-ocean","url":"\/blog\/circular-economy-fashion-at-just-one-ocean\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/circular-economy-fashion-at-just-one-ocean\/","fullUrl":"https:\/\/justoneoceanstore.org\/blog\/circular-economy-fashion-at-just-one-ocean\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1572955289,"updatedAt":1605111096,"publishedAt":1572955494,"lastReadAt":null,"division":{"id":3760,"name":"Just One Ocean"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/5dc164c43fd7c5.71290435.jpeg","thumbnail":"https:\/\/images.podos.io\/5dc164c43fd7c5.71290435.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5dc164c43fd7c5.71290435.jpeg.jpg?w=1920&h=1440"},"metaTitle":null,"metaDescription":null,"keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":49771,"title":"Wading Birds and Healthy Seas \u2014 It\u2019s All Connected","url":"\/blog\/wading-birds-and-healthy-seas-its-all-connected\/","urlTitle":"wading-birds-and-healthy-seas-its-all-connected","division":3760,"description":"In the coastal wetlands of R\u00edo Lagartos, Mexico, wading birds like herons, egrets, and the iconic flamingos gather in striking numbers, drawn to the shelter and feeding grounds provided by the region\u2019s mangrove forests. These twisted, salt-tolerant trees are more than just a scenic backdrop \u2014 they are a critical link between land and sea. Mangroves play a vital role in both terrestrial and marine ecosystems","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/xrkhabozzec6ylmfxvnjarpewiaoy6aysdylrpogbiaj3hyr.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/xrkhabozzec6ylmfxvnjarpewiaoy6aysdylrpogbiaj3hyr.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":1832,"title":"Plastic Health Summit 2019 \u2013 Does plastic make us sick?","url":"\/blog\/https-justoneocean-org-plastic-health-summit-2019-does-plastic-make-us-sick\/","urlTitle":"https-justoneocean-org-plastic-health-summit-2019-does-plastic-make-us-sick","division":3760,"description":"On October 3rd the first ever Plastic Health Summit was held in Amsterdam. The summit was put together by the Plastic Health Coalition, a group of NGOs, scientific research and advocacy organisations which was created by the Plastic Soup Foundation. The aim of the coalition is to promote and suppo","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5dc161b0e4d7e0.17912828.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5dc161b0e4d7e0.17912828.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":25986,"title":"Sustainable fishing in The Gambia","url":"\/blog\/sustainable-fishing-in-the-gambia\/","urlTitle":"sustainable-fishing-in-the-gambia","division":3760,"description":"This is what sustainable fishing looks like.","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/5hcuamm1opwfljrekvevsm4skihc208pyjqfnq8872qgggpu.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5hcuamm1opwfljrekvevsm4skihc208pyjqfnq8872qgggpu.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}