{"id":1835,"title":"Circular economy fashion at Just One Ocean","description":"Over 100 billion items of clothing are made per year, and yet a truck full of textiles is burned or buried in landfill every second. Current projections indicate that the linear clothing industry, which takes resources and creates waste at a furious pace, will more than triple by 2050. Seemingly the","content":"

\"\"We are all well aware of the need for us to move away from a linear economy to one that is circular. The planet\u2019s non-renewable resources are finite, but this shift in ideology has been slow to be picked up by business industry. This is particularly true in the clothing sector which has seen a significant rise in the growth of fast fashion retail. Over 100 billion items of clothing are made per year, and yet a truck full of textiles is burned or buried in landfill every second. Current projections indicate that the linear clothing industry, which takes resources and creates waste at a furious pace, will more than triple by 2050. Seemingly there was no solution \u2026.. until now.<\/p>

We are delighted to announce the launch of our first Just One Ocean circular economy t-shirt<\/a>. We have collaborated with a fashion business on the Isle of Wight to launch T-shirts made from a mix of virgin organic cotton and worn out recycled cotton t-shirts. They are designed to be used and remade over and over again. By using modern technologies like AI to maximise the efficiency of the supply chain, the Just One Ocean products made by Teemill are printed in a renewable energy-powered<\/strong> factory in real time \u2013 seconds after they are ordered. There is no unsold stock.\"\"\u201cSlowing down fast fashion won\u2019t fix it, but when we took material people normally throw away at the end and make new products from it at the start, it changed everything. What is needed is the technology to make the reverse logistics of fashion possible and economical. That\u2019s exactly what we\u2019ve done.\u201d <\/em>Explained Matt Drake-Knight, design engineer at Teemill.<\/p>

The return process is revolutionary. <\/strong>Customers scan the label inside with their phone and they use this to activate a free post returns coupon when the product is worn out. Teemill recover and re-manufacture the materials into new t-shirts and give the customer \u00a35 off a new item.<\/p>

Surely circular is more costly?<\/strong> Actually no, as the company has used technology efficiencies to enable these plastic free, organic and recycled t-shirts to be retailed at the same price as non-circular economy garments.<\/p>

\u201cCustomers are incentivised to keep the material flowing with money off their next purchase. Teemill benefits from lower material costs and the model is truly sustainable. It\u2019s a circular fashion economy where everybody wins\u201d.<\/em><\/p>

As an organisation that is trying to protect the ocean for future generations we believe that this is a fantastic step forward in the fashion industry and possibly present a model for other manufacturers to follow in the future.<\/p>

To find out more go the Teemill website<\/a>, and don\u2019t forget you can buy our circular T-shirt from our store<\/a> \"\"By David Jones<\/p>","urlTitle":"circular-economy-fashion-at-just-one-ocean","url":"\/blog\/circular-economy-fashion-at-just-one-ocean\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/circular-economy-fashion-at-just-one-ocean\/","fullUrl":"https:\/\/justoneoceanstore.org\/blog\/circular-economy-fashion-at-just-one-ocean\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1572955289,"updatedAt":1605111096,"publishedAt":1572955494,"lastReadAt":null,"division":{"id":3760,"name":"Just One Ocean"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/5dc164c43fd7c5.71290435.jpeg","thumbnail":"https:\/\/images.podos.io\/5dc164c43fd7c5.71290435.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/5dc164c43fd7c5.71290435.jpeg.jpg?w=1920&h=1440"},"metaTitle":null,"metaDescription":null,"keyPhraseCampaignId":null,"series":[],"similarReads":[{"id":46511,"title":"Just One Ocean at the 2025 Go Diving Show, Coventry March 1 & 2","url":"\/blog\/2025-go-diving-show\/","urlTitle":"2025-go-diving-show","division":3760,"description":"Meet the Next Generation of Marine Scientists at Go Diving 2025!Dr. David Jones has been a regular and respected speaker at Go Diving over the years, sharing insights on a wide range of marine topics. As a scientist, photojournalist, conservationist, and ocean advocate, he dedicates his time to preserving our oceans for future generations through his charity, Just One Ocean","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/r8lp5psrr8ku9qjsrt0iibdl5iztkls1dvnxaoudroj3wtyb.jpeg.jpg?w=1140&h=855&z=1.2&fx=0.41666666666667&fy=0.41666666666667","banner":"https:\/\/images.podos.io\/r8lp5psrr8ku9qjsrt0iibdl5iztkls1dvnxaoudroj3wtyb.jpeg.jpg?w=1920&h=1440&z=1.2&fx=0.41666666666667&fy=0.41666666666667"},"hidden":0},{"id":46768,"title":"A Fish in a Plastic Tube: The Reality of Habitat Transformation","url":"\/blog\/a-fish-in-a-plastic-tube-the-reality-of-habitat-transformation\/","urlTitle":"a-fish-in-a-plastic-tube-the-reality-of-habitat-transformation","division":3760,"description":"Marine ecosystems are changing, and not for the better. This fish, making its home in discarded medical equipment, is a stark reminder of how plastic pollution is reshaping habitats. Plastic pollution isn\u2019t just an eyesore\u2014it\u2019s a crisis that alters ecosystems, endangers species, and disrupts the natural balance of our oceans","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/flprv25ufp7dwsjwey2yrrwelzjtokxgdjuqqjqddafpqdtt.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/flprv25ufp7dwsjwey2yrrwelzjtokxgdjuqqjqddafpqdtt.jpeg.jpg?w=1920&h=1440"},"hidden":0},{"id":46895,"title":"Join Dr. David Jones on a 5-Day Journey Around the Isle of Wight","url":"\/blog\/join-dr-david-jones-on-a-5-day-journey-around-the-isle-of-wight\/","urlTitle":"join-dr-david-jones-on-a-5-day-journey-around-the-isle-of-wight","division":3760,"description":"Dr. David Jones, CEO of Just One Ocean, set out to walk the entire Isle of Wight coastline, capturing the experience with a 360\u00b0 camera. The Isle of Wight is a fascinating destination, rich in geological and environmental wonders","published":true,"metaImage":{"thumbnail":"https:\/\/images.podos.io\/tqufyuinohhbfqtabbbgcmo4q37qd3qaeiaomnlojw2bbgpi.jpeg.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/tqufyuinohhbfqtabbbgcmo4q37qd3qaeiaomnlojw2bbgpi.jpeg.jpg?w=1920&h=1440"},"hidden":0}],"labels":[]}